Plucky Blokes go for the Brozilian
Beauty conscious blokes are flocking to salons, with the eye-watering male brazilian - the "brozilian" - one of the favoured treatments. A RIPPING YARN Once the domain of women, brow shaping, facials, tanning and manicures are attracting a growing stream of men. And bookings for "brozilians" have doubled at some facilities in the past two years. "It's the fastest growing service over any," Off Wax and Brow Bar owner Nicky Shore said. "There are connotations that men's waxing is a sexual thing but it's about hygiene and confidence. "A lot of guys are growing up getting teased about being hairy. They're more insecure than we think." Off Wax is one of the few facilities that strips male pubic hair, with around 100 bookings a month. Many beauty parlours stop at the buttocks. But those that offer the service are not limited to Auckland. Christchurch and Wellington beauticians are reporting similar trends. The complet...